Want to make sure you crush it in 2022?

Wait.

Before you start making vision boards, plan your manifesting schedule and set up New Year's resolutions - let's set you up for success. This time for REAL. 

If all you're counting on are self-determination and never-ending motivation - you're doing yourself, and your business, a great disservice. We both know it's hardly sustainable for a long period of time. And there's no shame in it, ALL of us deal with this on regular basis. 

We know what needs to be done. But we can use some help sorting the priorities so we don't get overwhelmed in the process. 

To make sure things get done, to be the most efficient, successful, without wasting precious time and energy on things that don't bring you results? Try one thing that works like magic. 

Accountability. 

"Committing to someone that you will achieve your goal ups your probability of actually doing it from 8% to 65%, and ongoing accountability interactions increase your odds to 95...

In the workforce or in the business - short chat with charming Kimberly Kennedy about my own start in the wine industry, years back in 2003 - and how my Reverse Strategy to Success sales method was slowly perfected directly in the market

The other day, I answered a landline (am I the only unicorn that still has one?).  One of those random numbers we never answer anymore - out of curiosity.  

It never disappoints.

The line is either quiet when the automated dialer wasn't quick enough to connect with whomever wherever. Or, a robot starts with “oh-so-natural-voice” about your auto insurance/warranty, Google search engine, or warning about that outstanding warrant for your arrest unless you do XYZ. I once got a person reading the script so well I thought it was a recording.

This time, a friendly voice, excited that someone actually answered, said, “Is lady of the house there?”  He lost me right there.

What does it even mean?

Why, because women are more compassionate, therefore generous, open to charity, or fundraising when you play the emotions right?  Deep down, it just brought back all those cheap pickup lines I heard over the years. You know, those that never work?!

Click!

I don’t blame telemarketers. Cold cal...

Solve your client’s problem – and you have a business.

Sounds right. That’s how it works. Does it?

Now imagine your favorite wine shop. You’re a wine salesman who just walked in with a bag full of bottles to taste, a suitcase with pricing sheets, shelf talkers, and brochures. You got a sales goal to hit every single month. You also have numerous new placements to make, new vintages to sell, different brands (often completely unknown) to introduce. The pressure is on.

No empty spots in a desperate need of filling with new products, nor free space waiting for new arrivals.

Your client doesn't have an obvious need or problem...