Solve your client’s problem – and you have a business.

Sounds right. That’s how it works. Does it?

Now imagine your favorite wine shop. You’re a wine salesman who just walked in with a bag full of bottles to taste, a suitcase with pricing sheets, shelf talkers, and brochures. You got a sales goal to hit every single month. You also have numerous new placements to make, new vintages to sell, different brands (often completely unknown) to introduce. The pressure is on.

No empty spots in a desperate need of filling with new products, nor free space waiting for new arrivals.

Your client doesn't have an obvious need or problem...