Creative Sales Diary

Follow me if you want to win the sales game

5 signs of a great leader

She looked around a little confused and said with a smile:” Oh, OK. I see what you’re doing. “

No... No, she didn’t.

Her facial expressions gave up what she was thinking: “Yeah, right... Guys.  Making fun of me here, he‘s testing me, maybe he wants to get the price lower or just playing around ….because I’m a woman.” That’s all she saw and looked offended.

She read the situation all wrong. None of it was as it seemed to her.

This moment, I still remember to this day as one of the most amazing examples of great leadership; happened after one of our sales meetings.

Our fine wine wholesale company’s owner Tom (himself an unmatched wine expert) together with our wine director (think walking encyclopedia of knowledge, experience, and super-palate) was meeting one of the new vendors. She brought in samples of her wines, convincing Tom to add them to our portfolio.

Illustrative picture - one of the best perks of my...

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