Creative Sales Diary
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Sell like a wine salesman
If you’re anywhere around the sales, own a business, manage a team, I know you follow the latest trends out there to uplevel your sales game. The world is changing and we must grow with it.
Surely you heard it a thousand times before, from all the sales guru’s out there (especially online):
Figure out your client’s biggest needs, pain – and address that.
Solve your client’s problem – and you have a business.
Sounds right. That’s how it works. Does it?
Now imagine your favorite wine shop. You’re a wine salesman who just walked in with a bag full of bottles to taste, a suitcase with pricing sheets, shelf talkers, and brochures. You got a sales goal to hit every single month. You also have numerous new placements to make, new vintages to sell, different brands (often completely unknown) to introduce. The pressure is on.
No empty spots in a desperate need of filling with new products, nor free space waiting for new...
Author
Vera Czerny
Author
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