I have seen that 'I-am-lost' look before. 

I noticed them as soon as they entered this mega wine store. A nice couple, in their sixties, somewhat intimidated. The store was my biggest account then, easily over 10 thousand sq ft. It displayed thousands of wines, liquors, beers. I know what it feels like when you just want a bottle or two for a dinner, don't know much about wines, and walk into a huge store like this. The last thing you want is a sales clerk all over you because honestly, you're not even sure what you're looking for. 

Where do you even start? Let's get something we can actually pronounce. Do you like this label? Do you search by grape variety or by origin? You see, I'm a wine person so I know my preferences.  This couple looked more than confused and I felt for them. 

If I wasn't pinned behind a little station, doing a wine tasting, I would jump in and help. I knew how to put people at ease and find out what they like - so I can recommend something...