98% of Wine Store owners
are frustrated with their sales reps not following through on their promises
(Based on my own, a completely unscientific survey I conducted recently with more than 35 wine store owners, mainly in Florida, Connecticut, and Georgia markets).
Does this concern you?
If your sales are not up to your expectations - maybe it should.
Wine sales are 85% about people skills and 15% about wine knowledge.
Yet every single salesman out there spends hours studying the latest trends in the business, wine reviews, history of the winery, their wine techniques, soil studies, and grape varieties specifics.
Obviously, that’s important knowledge to have.
But, if you pay ZERO attention to improving your people skills in sales, you’re an easily replaceable COMMODITY, not a NECESSITY.
You’re one of many out there, trying to make a living.
Approach your sales strategy from a different angle, in reverse, learn how to read your client and speak his language - and watch your results skyrocket in a short period of time.
Give your salesmen an unfair ADVANTAGE of RSTS so they can crush it out there and make your competition irrelevant!
Over the years, I watched many salesmen interacting with their clients in a way I would be embarrassed if it were my employees. No wonder most people are uncomfortable selling. That's the whole is the whole reason why I founded Third Chances™, a people skills coaching firm specialized in advanced SALES strategies using my RSTS method. Sales have a bad rap.
IT'S TIME YOU AND I REPAIR THAT IMAGE
The desperate need for people skills in sales is even higher in the current difficult environment.
Why Now?
1. The people skills in sales are crucial, especially NOW, post-pandemic. Everyone is tired, frustrated, and impatient. Every mistake is blown out of proportion.
Plus, your sales reps have more time developing better skills - if they call clients on the phone. A great time to help them improve their sales results.
2. Give your team a better chance to maximize their own potential and bring in more sales.
3. Considering letting go of some? Why not help them improve their sales chops instead!?
Why Should YOU Care?
If your sales team operates like everybody else's - why would your client spend money with you and not the other guy? Give your team an unfair advantage in sales, the advantage of a deeper understanding of how your client thinks.
Once they speak your client's language, avoid what triggers them, and understand what works - and what makes your clients tick?
With Reverse Strategy to Success, they'll be unstoppable instead of burned out. Get your hands on it now - or watch your competition grabbing it first along with an even larger piece of the market.
Why Me?
Reverse Strategy to Success is the proprietary and the only sales method I know of, that was tested, proven, and perfected specifically in the wine wholesale market by a successful wine rep.
If your team knows exactly how to "read your client's minds" - is it going to benefit your sales results?
If I can show you how to do the same, they'll always know what your clients want to buy = easier, higher sales results.
How can we make it happen?
Hi, I'm Vera, a founder of Third Chances™, one of the kind coaching firms to help people sell authentically, without sounding like another used car salesman or the sleazy jerk who makes the rest of us hate sales.
I'm reinventing the way owners lead and sell with my proprietary Reverse Strategy to Success method (RSTS), with emphasis on desperately needed people skills in sales.
It works because this unique style of sales approach combines your own talent and important personal skills, a focused, powerful and strategic mindset, motivation, creativity, and persuasion in the business - to help you rapidly improve sales results in any market.
When you know what your clients want - you've got a path of least resistance to close.
As a former singer turned Editor-in-Chief & serial entrepreneur, I created successful sales strategies across multiple industries and countries. Born and raised in communist Czechoslovakia, I now use all my diverse experiences as a Chief Sales Creative, an executive coach, and a Master of Reinvention.
I'm trained in Strategic Intervention under my teachers Tony Robbins, Cloe Madanes, Mark Peysha, and Magali Peysha.
Robert Colopy
GM of Tempranillo, Inc.
"I found Vera to be exceedingly motivating. She consistently outperformed sales quotas by her proactive positioning ahead of the company curve and was always among the top performers on her sales team, more than doubling the territory's earnings."
Jonathan White
President/Owner of Wilbrandt Vineyards
"I have a tremendous amount of respect for Vera's ability to think "outside of the box", and develop creative ways to create additional revenue & sales. I consider her skills to build and maintain client relationships as unmatched in my professional history."
A former wine rep herself, Vera uses her own sales and management experience from diverse industries and markets - and especially from the wine wholesale market.
She often jokes that her Reverse Strategy to Success was born and perfected by witnessing competition repelling her clients.
Vera took sales by storm when she entered a sales team at a fine wine importer and wholesaler in Connecticut, back in 2003.
√ It wasn’t her wine knowledge – compared to some 35+yrs experienced, knowledgeable veterans in the company, she was a novice
√ It wasn’t her market knowledge – she just moved to the United States, a year prior
√ It wasn’t her experience – it was the first time she ever worked for a wine wholesale
Yet, she doubled the sales of a well-established route she took over from a talented salesman within a few months. Once at it, she quickly positioned herself among the top 10 salespeople of the company and never looked back.
During her wine rep years, Vera also developed a loyal following among wine enthusiasts, created her own wine club, blogged wine reviews, taught about Spanish wines, and consulted on wine lists with prominent hotels, restaurants, and even Whole Foods.
Tell me about the HOW TO CRUSH IT IN THE WINE INDUSTRY Seminar
Take advantage of the RSTS Sales Method
to improve your sales numbers
Third Chances™ currently offers
- HOW TO CRUSH IT IN THE WINE INDUSTRY - Virtual seminar for sales talents teaching RSTS method so you can speak your client's language, understand how and why they buy, rapidly improve your closing rates and sales
- HOW TO CRUSH IT IN THE BUSINESS & LIFE - Executive coaching program – designed specifically for executives, managers, and small business owners. Focused 1 on 1 work with management (optional: help implement the method with the sales team directly in the field or virtually). Now depends on local quarantine regulations. Personalized, one-on-one executive coaching. Also available virtually.
- SHE SELLS - mastermind, ongoing accountability & sales coaching support, super unique program for executives and small business owners - not your usual time suck!!!
Benefits of implementing Reverse Strategy To Success to your sales skills:
- Improves long term relationships with buyers and their clients
- Improves your positioning in the market
- Makes your sales reps feel heard, respected, and appreciated
- Rapidly improves sales results
- Maintains great performance long term
- Improves overall performance of the team
- Encourages seeking creative solutions to a problem
- Retains and elevates the best sales reps
- Improves the overall company culture and prevents turnover
